![]() There's a pretty good reason why the product has gotten so much hype - the experts that we spoke to agreed that the mask can be beneficial for hair. ![]() K18 Hair Does the K18 hair mask really work? ![]() It features the proprietary K18Peptide, which the brand says travels deeper into the inner layers of hair than other products to help reverse damage at a molecular level. The mask is a leave-in treatment that is designed to help repair damage caused by bleach, color or heat and add strength, softness shine and bounce. (There is a handful more available for professionals). What is the K18 hair mask?įounded in 2020, K18 currently only has one product available on its site for shoppers: The Leave-In Molecular Repair Hair Mask. So we consulted with two dermatologists to get their thoughts on the product and understand how it works (and if it really does). But with a price tag of $75 for a full-size bottle (trial sizes start at $15), it's not something that you want to just add to your cart blindly. And some users have even added that it's better than other popular treatments on the market. TikTok users have called it a "miracle worker," adding softness and shine to hair, repairing damage and more. 1 trending hair care product on the app, according to the TikTok team. And at one point, a representative from the brand shared with us that the mask was the No. Videos about the mask have racked up a collective 12 billion views on TikTok, with everyone from beauty gurus and hairstylists to celebrities professing their love for the product. The K18 Leave-In Molecular Repair Hair Mask fits in the latter category. When this happens, it seems like every other video you see features the product, and all your friends have suddenly started talking about it. Some only get five minutes of fame, with an initial video that racks up a couple of million views and inspires a few #TikTokmademebuyit follow-ups before fading from memory. But when it comes to the products that trend on the app, not all are created equal. By now we're all well aware of the fact that TikTok is the best spot to discover unique and effective beauty must-haves.
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